Earlier this year, we called your attention to a 35-second public-service video in which Stephen Hawking appears on behalf of Access Israel.
This modest production has just won our local advertising industry's top award, the Golden Cactus, as Israel's best advertising campaign of the past year. It also won a separate award as the best advertising idea of the year.
Hawking volunteered his time, and a local advertising agency wrote the script. The filming took one-half hour at the British ambassador's home in Givatayim, a Tel Aviv suburb.
-- Joseph M. Hochstein, Tel Aviv
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